Drunk Dodo is an importer and distributor of alcoholic beverages in Asia, with focus on the marketing and distribution of quality rums.
The proposal is made up of the symbol and the logotype. The symbol adopts a minimal representation of a dodo to maximize legibility and enhance brand recognition.
The logotype is the ‘Drunk Dodo’ name. It is a graphic representation that identifies the brand in a unique way. The intense dark red color generates interest; matched with a rich black, it communicates vibrancy and excitement.